About this interview
A case interview on Case Fundamentals, pitched at the medium level. A voice AI interviewer leads the conversation, adapts its questions to your answers, keeps you on topic, and afterward gives you honest, specific feedback on where you were strong and where to improve. Expect roughly 30 minutes.
What you'll be assessed on
What to expect
Size an annual unit-volume market for a B2B industrial durable good -- a step up from simple demographic-funnel consumer market sizing.
You'll need to separate an existing installed base of assets from a new-construction flow, apply a multi-decade replacement cycle to the installed base, and combine two independently-calculated demand streams into one defensible total.
Expect follow-up questions that test whether your structure came before your arithmetic, whether you can sanity-check a multi-step calculation out loud, and how your estimate would shift if one of your assumptions were off.