About this interview
A case interview on Case Types, pitched at the medium level. A voice AI interviewer leads the conversation, adapts its questions to your answers, keeps you on topic, and afterward gives you honest, specific feedback on where you were strong and where to improve. Expect roughly 30 minutes.
What you'll be assessed on
What to expect
Practice a real new-product-launch decision the way it actually shows up in a consulting interview: a client has a promising new product that could cannibalize an existing bestseller.
Structure a net-impact framework and request the data you need one piece at a time.
Work through cannibalization and contribution-margin math out loud.
Weigh a full national launch against a cheaper regional-pilot alternative and land on a clear recommendation under time pressure.